Product Description
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world’s major cities for “direct-to-home (DTH) satellite TV services” for the year 2009. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.
The 2009 Report on Direct-To-Home Satellite TV Services: World Market Segmentation by City

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Product Description
Now in paperback, Linda McCartneys World of Vegetarian Cooking presents international menus that follow in the healthful and delicious tradition of the bestseller Lindas Kitchen. Linda McCartneys World of Vegetarian Cooking uncovers the pleasure of eating fresh vegetables and other meat-free foods beautifully cooked and imaginatively prepared with the herbs and spices of countries around the world. From Green Jade Soup from China to Asparagus and Herb Risotto from Provence, the 260 recipes include distinctive ingredients from Europe, Mexico, Asia, India, and North America. Each recipe is personalized by Lindas comments and accompanied by wonderful photos. This is a cookbook that will provide incredible variety for the vegetarian cook as well as refreshing new options for anyone who wants a healthy and tasty meal. Linda McCartney on Tour, the hardcover version of Linda McCartneys World of Vegetarian Cooking, was a nominee for the 1999 Jacobs Creek World Food Media Award in the category for the best hardcover recipe book. Linda McCartney was famously committed to vegetarianism, a cause that her family continues to support publicly.
Linda McCartney’s World of Vegetarian Cooking: Over 200 Meat-free Dishes from Around the World

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